When you’re at the helm of a small and bustling marketing communications team, seeking additional support to execute your strategy can be a smart move.
That’s precisely the step Sarah Ion from the Chartered Institute of Public Relations (CIPR) took when she engaged the expertise of Wordsmiths. Sarah recognised the need for a dedicated but flexible ‘extension of the team’ copywriting service to increase capacity at key times, and that’s where we came in.
Kat Trinder Chart.PR, a member of the professional body herself, took on the challenge. Her first task involved revamping and refining the CIPR Corporate Affiliate membership brochure, aligning it with the desired tone of voice. This led to further opportunities to support the team’s work, including meticulous proofreading and editing of the CIPR Annual Report and crafting content for a #GetChartered Kit – a centrepiece in the CIPR’s Chartership Week campaign.
Most recently, Kat helped with a membership marketing campaign. Her contributions included the thorough proofing and rewriting of a membership benefits directory, alongside the creation of an adaptable letter to employers for membership funding requests.
"Wordsmiths have proved to be an invaluable extension of our team. Their expert copywriting service, led by Kat, has helped us to create compelling content that really resonates with our audiences and drives results. In a very small and fast-paced team, it’s great to know Wordsmiths can always be called on to work alongside us and help deliver our marketing strategy and goals."